اهمیت و مبانی کلیدی انتخاب رنگ در محصولات

 Color is one of the main indicators of aesthetics issues. Due to importance of colors quality among the industrial products, colors selection for products is a key point for production. Furthermore understanding and conceptions of the mentioned visual factors is complicated. Also, colors as a very important aesthetic factor is a challengeable and effective subject for design’s team work and their innovations, thus the main manufacturing companies around the world have R;D departments which studies about color in products, specifically.   Color selection and make an effective harmony among the different colors is one of the most important activities in industrial design discipline, besides industrial designers are facing with the mentioned area. They also pay attention to colors functions and effective in everyday products, more than other experts. Taking and choosing of colors will be based on two approaches: “technical field” and “interface scope”. In the first one some subjects are studied such as chemistry of colors, kind of colors and surface absorbance, and so on. In the second scope, relationship and connection between human and environments will be discussed. However, the second area is more important because it is related to human needs. In this study importance of colors and colors’ roles in surface features among the products were studied. Also colors were introduced as a key element for users and their behaviors for purchases. All in all the findings of this study emphasize on this fact that choosing of colors for products design is a wide scope which covers a multidisciplinary function.